Paid Search
High-intent demand capture across Google, Bing and the new AI search engines.
[– MEET APOPO]
The first agency that actually understands travel.
Expert led growth for travel and tourism that moves at AI speed.
Our partner platforms
- Meta
- Google Ads
- Google Analytics
[– WHAT WE DO]
Standing out from the crowd is still a human skill.
You and your competitors all have access to the same tools. The differentiator is who you choose to run them. With years of experience and deep industry knowledge, we know what it takes to move the needle in travel.
Our numbers.
£1.5M
in managed ad spend
£24M
in revenue generated
10,000+
hours of honing our craft
[– OUR APPROACH]
Expert led growth. AI driven efficiency.
The old agency model was built on delegating your account to junior team members – you paid for experience you never actually got. Apopo is built for the AI era: your own senior expert scaling your growth end-to-end. No junior hand-offs, no account-manager dilution. AI handles the busywork. Taste, vision, and direction always stay human. Each Apopo expert runs a small, capped roster of accounts so the person who learns your business is the one who runs it too.
[– SERVICES]
Every surface that drives growth run as one connected system.
Paid Social
Meta, TikTok, LinkedIn – tuned to each platform’s algorithm and a fast creative cadence.
Search Engine Optimisation
Technical foundations, content and authority that compound into durable organic growth.
AEO / GEO
Get named, described accurately and recommended when buyers ask AI.
Performance Creative
Performance driven creative design engineered for measurable lift – not just likes.
Conversion Rate Optimisation
Turn the traffic you already pay for into more revenue. Every page and funnel optimised.
[– FROM THE FOUNDER]
Tourism is not second tier.
I’ve been on both sides of the fence – managing in-house sales and marketing teams in adventure tourism to generate year-on-year growth, and externally as an agency helping clients achieve their goals. So when I say we understand tourism, I really mean it. I’ve felt the frustration of working with agencies that don’t understand the business of travel and that’s exactly why I started Apopo. To me, travel and tourism marketing is as serious as any other sector – tech, ecommerce, you name it – but most agencies treat it as a second tier business. They use the same playbooks they used elsewhere without taking the time to really understand the market. I know travel and tourism deserves better and that’s what we’re here to provide.
Ziggy, Founder.
[– CASE STUDIES]
You could take our word for it, but the results speak for themselves.
Working with New Zealand Trails, an industry leading adventure tour operator in Queenstown, we scaled direct bookings +236% YoY, grew organic traffic from 4k to 30k visits a month, and lifted qualified lead pipeline +81%. We know what it takes to move the needle in travel and tourism and we’re here to help you move yours.
— NEW ZEALAND TRAILS
DIRECT BOOKINGS YOY
+236%
Drive revenue.
REDUCTION IN CPA
−38%
Improve ROI.
QUALIFIED LEADS
+81%
Grow your pipeline.
[– PRICING]
Raise your ceiling, not your overhead.
01WIN IN SEARCH
Lite
YOU ARE…
an SMB or local operator that wants a strong presence that captures demand across search and AI engines – without managing any of it.
HOW WE WORK
We build the systems and run your content strategy to build strong organic presence online that drives real business results.
INCLUDES:
- SEO
- AEO/GEO
PRICE
From £1,500/ month
02MOST POPULARFULL FUNNEL MARKETING
Embed
YOU ARE…
a fast growing startup or medium size enterprise growing across multiple channels and want a senior partner orchestrating the whole thing.
HOW WE WORK
We plug in, set the strategy, and run expert led campaigns across your full funnel with AI-powered speed.
INCLUDES:
- SEO
- AEO/GEO
- Paid Search
- Paid Social
- Performance Creative
- CRO
PRICE
From £4,000/ month
03BUSINESS GROWTH PARTNER
Custom
YOU ARE…
scaling into new markets with real ambition and looking for a forward deployed growth partner. Everything in Embed plus custom AI growth solutions.
HOW WE WORK
We learn your entire business and deploy across departments. Integrating custom AI solutions to match your marketing engine.
INCLUDES:
- SEO
- AEO/GEO
- Paid Search
- Paid Social
- Performance Creative
- CRO
- Cross-department optimisation
- Custom AI solutions
PRICE
Custom
[– FAQs]
The questions we get asked before we start.
Yes – with the right systems. Using our proprietary Apopo method, AI handles the grunt work volume that used to need a team per channel, so one expert can run the whole funnel and keep everything connected. That means compounding wins across your entire funnel.
Apopo is a team of senior marketers. Each expert runs a deliberately capped number of accounts end-to-end, so you get one person who knows your business deeply – backed by the shared Apopo Engine, playbooks, and the wider team for coverage and continuity.
That depends on the operator. AI can massively increase output, but it doesn’t guarantee quality. Running truly effective marketing still requires expertise, judgement, and taste – otherwise it’s just slop. That’s why everything we do is led by human experts. Using AI to let great humans do more. Not to replace them entirely.
With three distinct tiers to choose from, there’s a plan for every business. Clear, fixed scope, and agreed up front. No surprise hourly creep. Your marketing engine scales, your agency overhead doesn’t.
We work with businesses of all sizes, from grass-roots local operators to fast scaling startups and the most ambitious brands – with pricing options for every level. For us, it’s about who we work with, not how big they are.
Either. We can run everything end-to-end, or embed alongside an in-house team to cover what they can’t.
Quick wins happen fast – wasted spend cut, tracking fixed, fast creative tests. You’ll see results in the first few weeks. After that is where the real magic happens. Compiling a database of wins through a test and learn approach, compounding growth happens across channels – creating a flywheel that continues to produce results month after month, and year after year.